The new era for Brazilian soccer

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Source: http://www.maganews.com.br/

Soccer & Business The new era for Brazilian soccer Great global soccer stars such as Ronaldinho Gaúcho, Luís Fabiano, and the coach Felipão have left Europe and come back to Brazil, getting practically the same million-dollar salaries [1] they were paid in Europe. Read now about what is new in Brazilian soccer       Brazilian soccer is going through a new phase. Between late 1980s and 2008 clubs could not hold onto [2] to their best players for long. Many of them were under 20 years old when they were sold. European soccer was infinitely wealthier than its Brazilian counterpart. However, as of 2009 things began to turn around in global soccer. The recent global financial crisis affected the big European clubs, but not Brazilian teams. Brazil’s economy is going through a purple patch [3] and our currency, the real, has rocketed [4] in value in recent years.Brazil will be the center of global soccer until 2014 because of the World Cup. These are some of the factors that explain a very important fact in the history of Brazilian soccer: the return of great stars who used to play abroad. Between 2009 and 2011 Brazilian clubs brought back some of the biggest names in global soccer, among them Ronaldo and Roberto Carlos (Corinthians), Elano and Robinho (Santos),  Ronaldinho Gaúcho (Flamengo), Luis Fabiano (São Paulo) and the coach Felipão (Palmeiras). Besides bringing back these and other great players, Brazilian soccer is managing [5] to hold onto young stars like Neymar and Ganso, for example. The big Brazilian clubs have finally found a way to use a weapon that helped the European clubs become stronger and richer: marketing. Primeira parte da matéria publicada na edição de número 60 da revista Maganews. Áudio – David Hatton Ilustração – Calberto Fotos – Neymar e Ganso (Ricardo Saibun / Santos FC) Ronaldinho (Maurício Val / VIPCOMM) Vocabulary 1 million-dollar salary – aqui = salário milionário (sem especificar a quantia exata) 2 to hold onto – manter / segurar 3 a purple patch – exp. idiom. = um bom momento 4 rocketed – aqui – fortalecido / valorizado 5 to manage - conseguir